ADDI7004BBCZ

ADDI7004BBCZ Application Field and Working Principle

The ADDI7004BBCZ is a new generation of processing chip for linear video developed by ADDI. It is a high performance and cost-effective solution for Professional and Consumer Video applications such as Broadcast Television studios, Broadcast Pro (Film) production, IPTV STB, Post Production and Audio Visual market segments. The main applications or ADDI7004BBCZ chip include video pattern generation and video source routing, video transiting, video streaming, video decoding and encoding, video processing and analysis, video transmitting and recording.

The ADDI7004BBCZ linear video processing chip integrates a number of essential functional blocks, specifically designed to process and decode Linear Video signals. The design of the device enables higher processing rates with smoother images by using sophisticated coding techniques.

The ADDI7004BBCZ chip supports both HD-SDI and SD-SDI, which means it can be used in a wide variety of environments from camera links to multiplexers, from broadcasters to post production houses. The chip is capable of capturing and decoding MPEG-2, H.264, H.265 and JPEG video streams, whilst up-converting them to any one of the supported formats. It additionally supports real-time quality adjust to the signal, and has an advanced image processing capability, including noise reduction and sharpening.

The ADDI7004BBCZ chip is compatible with the latest major video encoders including ABERTS-04, Hisilicon HI3521, Realmax/Squareail, and Microsoft Windows Encoder, amongst others. It has been designed to work in conjunction with these existing encoders, making it ideal for a wide range of applications from broadcast Pro (Film) production to post production, from IPTV to post production, and from webcam to audio-visual.

The ADDI7004BBCZ chip works according to a particular principle in order to encode, decode, process and transmit linear video signals. At the heart of the chip is its video processor, which is composed of two main parts; a video encoder, and a video decoder. These two components work together to allow the chip to encode and decode video signals in the selected formats.

The video encoder takes in the raw video streams, such as MPEG-2, H.264 or H.265, and then compresses the data. It then sends it to the chosen video decoder, which decompresses the data before re-encoding it according to the requested format. It then sends the encoded video signal to the associated hardware, such as a monitor or television. Depending on the hardware, the video will either be displayed as is or undergo further processing before being displayed.

The ADDI7004BBCZ chip can be further customized for specific applications using its built-in firmware. The firmware is loaded into the chip during its manufacturing process and allows the chip to be optimized for the particular application it will be used for. This includes adding additional features and functionality, such as speech recognition and noise cancellation, to further enhance the functionality of the chip.

Overall, the ADDI7004BBCZ is an ideal solution for broadcast TV, film and video production, IPTV STB, post production, and audio-visual applications. Its video processor supports many of the latest encoding technologies, allowing it to provide high-quality signal processing. Additionally, it can be tailored to the particular application with the help of the on-board firmware, offering the solution additional customization and flexibility.