Consumer electronics market trends
Analog-to-digital conversion introduces many new standards in the field of video and audio, greatly improving the quality of multimedia digital entertainment and promoting its wide application. Moreover, with the development of broadband, consumers can easily and easily use a variety of media. The digital revolution has achieved high quality and ease of use, driving the development of the following consumer electronics:
Home Entertainment - The price of flat-panel TVs (LCD, plasma and DLP) is reduced by more than 30% per year, and more and more homes are using HDTV. With HDTV in the home, high-definition (HD) content is delivered over broadband, terrestrial equipment, cable and satellite, and consumers can now easily experience the feeling of cinema at home. With the popularity of HD content and DVD players, HDTV will become the mainstream of development.
Keeping links - Whether at home or on the go, users always want to be able to keep a web link. Previously, they used a laptop to access the network and send and receive email. However, terrestrial and mobile broadcast services for handheld devices are becoming more common, and broadband wireless links (WiFi and WiMAX) are beginning to be widely used, and mobile devices such as cellular phones, PDAs, and portable media players can send and receive audio and video data. Suppliers of such mobile devices continue to adopt new technologies to meet the needs of consumers.
Media and data convergence – Traditionally, data and media devices have always been separate, such as data-based PCs and PDAs, media-based TVs and portable media players. However, consumers need products that can process both data and media to converge. A new generation of consumer products must be able to process media and data simultaneously on the same platform. This convergence has driven many traditional data-centric companies such as Microsoft and Cisco to enter the consumer market and compete fiercely with traditional consumer brands.
These development trends indicate that the consumer electronics market is in a stage of rapid development, and manufacturers are under great pressure to market their products for the first time. Their products must have their own characteristics and advantages. However, a successful product in the consumer market will soon attract competitors to copy, resulting in a rapid price reduction. To keep the competition, consumer manufacturers have to constantly improve their products and support the latest technology. With these factors in mind, the life cycle of consumer products is rapidly shrinking.